Hotline: 02203 - 988 52 00 | Mo-Fr. 08:30-16:30 Uhr | Email: info@novidion.de

Data Privacy

Data protection declaration

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. Access data and hosting
You can visit our website without providing any personal information. Each time a website is visited, the web server merely automatically saves a so-called server log file which, for example, contains the name of the requested file, your IP address, date and time of the visit, the amount of data transmitted and the requesting provider (access data) and documents the access.

These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in a correct presentation of our offer, which predominate within the scope of a balancing of interests. All access data will be deleted no later than seven days after the end of your visit to the site.

Third-party hosting services
As part of processing on our behalf, a third party provider provides us with hosting and website presentation services. This serves to protect our legitimate interests in a correct presentation of our offer, which predominate within the scope of a balancing of interests. All data collected in the context of the use of this website or in the forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place as explained herein.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing and when opening a customer account
We collect personal data when you voluntarily provide it to us in connection with your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, since in these cases we require the data for contract processing, or for processing your contact or creating a customer account, and the order and/or the account creation or a reply to the enquiry cannot be completed or send without this information. The data that is collected can be seen from the respective input forms. We use the data provided by you to process contracts and your enquiries. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the storage periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can take place either via message to the contact possibility described below or via a function in the customer account.

3. Data transfer
For the fulfilment of the contract we pass on your data to the shipping company commissioned with the delivery, as far as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the order process, we pass on the payment data collected for the processing of payments to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this respect.

4. Integration of the Trustbadge Trusted Shop
The Trusted Shops Trustbadge is included on this website to display our Trusted Shops seal of approval and the collected evaluations as well as to offer Trusted Shops products to buyers after an order.

This serves the protection of our legitimate interests in an optimal marketing of our offer, which predominate in the context of a balancing of interests. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the trust badge is visited, the web server automatically saves a so-called server log file, which contains e.g. your IP address, date and time of the visit, transferred data volume and the requesting provider (access data) and documents the visit. This access data is not evaluated and is automatically overwritten seven days after the end of your page visit at the latest.
Further personal data will only be transferred to Trusted Shops if you have consented to this, decide to use Trusted Shops products after completing an order or have already registered for use. In this case the contractual agreement between you and Trusted Shops applies.

5. Cookies and web analysis
In order to make our website more attractive to visitors and to enable the use of certain functions, to display suitable products or for market research purposes, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimized presentation of our offer, which predominate in the context of a balancing of interests. Cookies are small text files that are automatically stored on your terminal. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us to recognize your browser on your next visit (persistent cookies). You can see the duration of storage in the overview in the cookie settings of your web browser. You can adjust your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If cookies are not accepted, the functionality of our website may be limited.

6. Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de). This serves to protect our legitimate interests in an optimized presentation of our offer, which predominate in the context of a balancing of interests. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is reduced prior to transmission within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your mobile device. If you delete your cookies, you must click the link again.

7. Participation in affiliate partner programs
Within our online offer, we use tracking measures customary in the industry on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) in accordance with Art. 6 para. 1 letter f DSGVO, insofar as these are necessary for the operation of the affiliate system. Below we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if e.g. links or services of third parties are offered after conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently perceive the offers at the request of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values that can be set as part of the link or otherwise, e.g. in a cookie. The values include in particular the initial website (referrer), time, an online identification of the operator of the website on which the affiliate link was located, an online identification of the respective offer, an online identification of the user, as well as tracking specific values such as advertising media ID, partner ID and categorisations.

The online identifiers used by us are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or e-mail addresses. You only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer has accepted the offer, i.e. has concluded a contract with the provider, for example. However, the online identification is personal insofar as the partner company and also we, the online identification together with other user data are available. Only in this way can the partner company inform us whether the user has accepted the offer and we can, for example, pay out the bonus.

8. Google Adwords
We use the online marketing process Google "AdWords" to place ads in the Google Advertising Network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer more specifically in order to present users only ads that potentially correspond to their interests. For example, if a user is shown ads for products in which he is interested in other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of the online offer.

We also receive an individual "conversion cookie". The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.

Further information on data use by Google, possible settings and objections can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google.

9. Microsoft BingAds
Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), the conversion and tracking tool "Bing Ads" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft stores cookies on the user's devices in order to enable an analysis of the use of our online offer by the user if users have accessed our online offer via a Microsoft Bing display (so-called "conversion measurement"). Microsoft and we can recognize in this way that someone has clicked on an ad, has been redirected to our online offer and has reached a previously defined target page (so-called "conversion page"). We only see the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information about the identity of the users is communicated.

Microsoft is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not wish to participate in the Bing Ads tracking process, you can also deactivate the necessary setting of a cookie via browser settings or use Microsoft's opt-out page: http://choice.microsoft.com/de-DE/opt-out.

Users can find further information on data protection and the cookies used at Microsoft Bing Ads in Microsoft's data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.

10. Online presence in social media
We maintain online presences within social networks and platforms in order to communicate with active customers, interested parties and users and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

11. Advertising via marketing networks
Google AdWords Remarketing
We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. This serves the protection of our legitimate interests in an optimal marketing of our website.

Any additional processing will only take place if you have agreed with Google that your web and app browsing history will be linked to your Google Account and information from your Google Account will be used to personalise ads you see on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to form target groups.

Google AdWords Remarketing is a service of Google LLC (www.google.de). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can disable the remarketing cookie via this link. You can also contact the Digital Advertising Alliance to find out how to set cookies and to make the relevant settings.

12. Sending evaluation reminders by e-mail
Rating reminder by Trusted Shops
If you have given us your explicit approval during or after your order, we will send your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that they can send you a rating reminder by e-mail.

This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.

13. YouTube
Our site uses the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for the integration of videos. Normally your IP address is already sent to YouTube and cookies are installed on your computer when you visit a page with embedded videos. However, we have included our YouTube videos in the enhanced privacy mode (in which case YouTube will still contact Google's Double Click service, but Google's privacy policy does not evaluate personal information). As a result, YouTube no longer stores information about visitors unless they watch the video. When you click on the video, your IP address will be transmitted to YouTube and YouTube will know that you have watched the video. If you are logged in to YouTube, this information will also be associated with your user account (you can prevent this by logging out before viewing the video on YouTube).

We have no knowledge of and no influence on the possible collection and use of your data by YouTube. For more information, please see YouTube's privacy policy at www.google.de/intl/de/policies/privacy/ In addition, for general handling and deactivation of cookies, we refer to our general description in this data protection declaration.

14. Contact possibilities and your rights
As a person concerned, you have the following rights:

  • in accordance with to Art. 15 DSGVO the right to request information about your personal data processed by us to the extent described therein;
  • in accordance with Art. 16 DSGVO the right to demand the correction of incorrect or complete personal data stored by us immediately;
  • in accordance with Art. 17 DSGVO the right to request the deletion of your personal data stored with us, unless further processing
    • - to exercise freedom of expression and information;
    • - to fulfil a legal obligation;
    • - for reasons of public interest, or
    • - to assert, exercise or defend legal claims is required;
  • in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as
    • - the correctness of the data is denied by you;
    • - the processing is unlawful, but you refuse to delete it;
    • - we no longer need the data, but you do need it to assert, exercise or defend legal claims, or
    • - you have lodged an objection to the processing pursuant to Art. 21 DSGVO;
  • in accordance with Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, current and machine-readable format or to request its transfer to another person responsible;
  • in accordance with Art. 20 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, information, correction, blocking or deletion of data or revocation of any consent given or objection to a specific use of data, please contact:

Rainer Buttron
Harry-Blum-Platz 2
50678 Köln
Tel.: +49 (0) 221.913 95 78-0
E-Mail: Rainer.Buttron@Buttron.com

In addition, you have a right of appeal to the competent data protection supervisory authority.

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Right of objection
Insofar as we process personal data as described above in order to protect our legitimate interests, which predominate within the scope of a balance of interests, you can object to this processing with effect for the future. If the data is processed for direct marketing purposes, you can exercise this right at any time as described above. If the processing takes place for other purposes, you are only entitled to a right of objection if there are reasons arising from your particular situation.

After exercising your right of objection, we will not process your personal data further for these purposes, unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will not process your personal data for this purpose.

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